The course provided me with all the tools I needed to get started with my business, from understanding the services I could offer to how to pitch to potential clients.

After doing general VA work for awhile, I realized that niching down and specializing in Pinterest Management was the route I wanted to go. I wanted to specialize in a service, as I wanted to go deeper into Pinterest, and it allows me to batch tasks easier.

With that said, I’m excited that Gina is opening up a new course about how to become a Podcast Virtual Assistant called Podcast Production School! I wanted to pass along this info to my readers, because quite a few people have inquired about how they could also have a VA business. This would be a great niche to get into!

UPDATE: Podcast Production School has been retired, and will soon be a part of the Fully Booked VA course.

This post contains affiliate links. If you make a purchase after clicking a link, I will earn a small commission, at no cost to you. Privacy Policy

I love listening to podcasts, and if you do too, this might be a path you want to pursue. Whether you are a general VA expanding your skill set, or if you are ready to specialize in a skill and niche down your business, podcasts could be for you!

There are several different services you can offer when it comes to being a Podcast VA and this course lays those out for you.

Gina answered some questions for me about how to become a podcast virtual assistant. So read below for more info!

What is a Podcast Virtual Assistant?

A Podcast Virtual Assistant is someone who offers technical, administrative or marketing support to podcast owners remotely. 

How much money can a Podcast Virtual Assistant Make?

It depends – factors include amount of experience, level of expertise, services offered, the level of client they’re looking to work with, etc.

Most Podcast VAs easily average $30 to $50 per hour (or more!) over time.

Our goal is to help students develop a side hustle that earns them an additional $1,000 or more per month. Some students decide to take it much further than that!

What kinds of tasks are Podcast Virtual Assistants in charge of?

Great question – Podcast VAs can do a ton! From audio engineering to content re-purposing and marketing to guest management, there are a lot of different services to offer in this space! 

So you don’t have to master or offer it all – you can cherry-pick what services you enjoy doing and offer only those to your clients if you want.

Are people actually hiring Podcast Virtual Assistants?

You bet! There are already over 700,000 live podcasts to-date. Because of the many benefits businesses and brands get from podcasting, this number keeps rising! 

Those folks already have shows and want someone else to manage things. But many more businesses and brands aren’t using audio but really want to be. 

In either scenario a Podcast VA can help – they can step in and take over, improve a client’s existing show or help them to start from scratch.

Some of the top services businesses hire podcast VAs for are: 

• Technical setup
• Audio editing
• Episode distribution
• Show note creation
• Podcast project management 
• Guest management
• Content repurposing
• Marketing and promotion
• Consulting

What do I have to do in order to become a Podcast Virtual Assistant?

Well, you have to learn how to do the Podcast VA services you want to offer. You should also like podcasts and be growth-minded.

Operating a Podcast VA biz also means you’re self-employed, so finding and pitching clients should be high on your priority list.

You guys offer a program on the subject, Podcast Production School – can you tell us more about it?

Absolutely! Let’s break it down mini-Q&A style:

What is Podcast Production School? 

Podcast Production School helps you master the skills + strategies needed to launch, manage and grow podcasts for small businesses. 

We’re talking about everything from how to set up your business, tutorials on over half a dozen different services to offer, how to find clients and how to price your services.

What’s included? 

• 8 comprehensive modules
• Self-paced material that is available 24/7
• In-depth tutorials and lots of plug-and-play templates
• Lifetime access to the program and complimentary updates over time

How long does it generally take to complete the program?

It depends on the individual and how much time they have to devote to learning, but most students make their way through in a month or less.

How much does it cost?

The cost to enroll is $500 – the great news is that the course can literally pay for itself with your first client or two.

And new skills last forever!

We also offer optional access to the Podcast VAs private community, which includes individualized support, tech help, access to client leads and more for an additional flat monthly rate ($25/month for our first cohort of students and $49/month thereafter). 

It’s our goal to help students serious about launching a successful podcast VA side hustle or business and we know that with this course students can get there! 

Do you or someone you know need help starting, managing or growing their podcast?

Cool, we can help you with that!

We have a FREE service to match podcasters (or soon-to-be ones!) with successful graduates of our online program. Learn more/submit a job to be posted HERE!

Learn More

Finally, you can find out more at the Fully Booked VA Website.

The podcast industry is fascinating to me, and I am excited for more people to get into it!

How to Become a Podcast Virtual Assistant

The post How to Become a Podcast Virtual Assistant appeared first on Lisa Pinder Pinterest Management.

We all know how challenging it can be to rank high on Google, so why not climb to the top of Pinterest? Pinterest is where people are searching with the intent of buying. Isn’t that where you want to be?

I helped a client do just that. She had a small blog with just a few views a month. She had a large following on both Instagram and Facebook but hadn’t really jumped into using Pinterest for her business.

In just a few months’ time, she had several viral pins and had pins that were ranking for her keywords. This was multiplying her traffic to her website and growing her e-mail list!

First, let’s start with the Before…

Before I took over she had already converted her personal account to a Pinterest business account. However, she hadn’t confirmed her website with Pinterest. That was one of the first things I did for her, so the analytics would show us data for pins from her website.

She had been using Pinterest for personal use, so a few things she had re-pinned were getting viewed, but not much. She had 3 followers. Luckily, Pinterest isn’t dependant on follower count, so that didn’t matter in getting her traffic.

How to Grow your Blog using Pinterest

Profile Optimization

I started with optimizing her Pinterest profile. She is in the furniture painting and DIY business, so at the time, she had a picture of a dresser as her profile picture. We changed it to one of her branded headshots. This makes her account more personable, so if people check out her profile, they can see it’s a real person behind it.

I also did keyword research to find popular keywords for her niche to add to her Display Name and Profile Description.

You can get my Profile Optimization checklist here, for more tips to power up your Pinterest profile.

Cleaning Up Pinterest Boards

Next, I worked on cleaning up her personal Pinterest boards. Anything that wasn’t related to her niche was switched to a Secret board or Archived. She can still use the secret boards for her personal use. I also rearranged the boards, so the most relevant were at the top of her profile. This helps people that visit her account know what it is about.

I made sure the boards we kept or added had keywords in them to help with Pinterest SEO. I also created a board specifically for pins from her website. As pins were created, they were added to the most relevant board first, but then they also had a place on this branded board.

Pinning

When we started this process, this client only had a handful of blog posts and content to pin. For this reason, I was pinning mostly other peoples’ quality content to build up the boards. This helps establish the boards, and helps Pinterest know what the board is about.

The pins I created were also created with keywords and hashtags to help the pins be found. Are you getting the idea? Keywords are important!

The Results

Within that first month, she saw a huge spike in viewers of her pins! A 35,758% increase to be exact!

Pinterest has since changed the way they do their analytics, but she is now at about 210,000 impressions a month!

Now, I want to make it clear that the number of viewers is not necessarily an important number to watch. It is actually a vanity number because it doesn’t equal conversions (sales, e-mail subscribers, etc.) However, in this case, I think it helps to show the growth of the account.

The numbers get more impressive when we look at the growth of clicks she started receiving to her website. She started with 151 views on her website in September 2018, and by September 2019 she was at almost 2,500 views per month! I realize some people get more than that in a day, but this is a big success for this client. She had an increase in visitors by over 3700%! Every client is different and will have different goals that I take into account.

Most of this was also done with manual pinning! She wasn’t ready to invest in Tailwind, so we did the best we could without the benefit of scheduling and Tailwind tribes.

Now I require clients to have a Tailwind account. Tailwind helps with pinning consistently throughout the day without being on Pinterest all day. The benefit of Tailwind Tribes is also huge in getting your pins in front of other people!

These website views are mostly from Pinterest! As you can see, 1,953 of her September views came from Pinterest, and 4 from Facebook.

The beauty of Pinterest is she is still getting traffic from pins we created a year ago! With Facebook, you’re lucky to get a few days of traffic from a post.

I have no doubt this business will continue to grow, especially now that we are using Tailwind Tribes. I am looking forward to updating this case study with more growth in the future!

Conclusion

Pinterest is now a major traffic driver for this business, and an important part of their marketing strategy to get e-mail signups. She has even had new Facebook followers tell her they found her via Pinterest! Strategic and consistent pinning worked for this client.

Every business has different goals that we need to look at when creating a strategy. There is no single formula that works for all businesses or niches. Some can pin 5 times a day, some need to pin 30 times a day. Ideal size of pins can vary.

Results can also vary depending on how much content you already have to pin. These are all things I take into consideration when developing a strategy for my Pinterest clients.

Pinterest is definitely a slower growth platform, and you need patience to see results. I tell my clients that they need to give Pinterest at least 3-6 months to see results. And really, the 6-12 months range is when things can really start booming. If you are already getting large amounts of traffic from another platform, it may take more time to see the same results from Pinterest as those other platforms.

Are you ready to grow your business using Pinterest?

I would love to help you see results with Pinterest as well! You can view my Pinterest Management Packages or contact me to find out more!

The post How to Grow Your Blog Using Pinterest : Pinterest Case Study appeared first on Lisa Pinder Pinterest Management.

If you are thinking about hiring a VA or considering becoming a VA, I am going to share some of the basics of what a virtual assistant is and does.

My simplest definition is a VA is an assistant that works virtually (anywhere there is internet!). Specifically for myself, I assist business owners with tasks they don’t have time to do, don’t want to do, or don’t know how to do.

This post contains affiliate links. If you purchase from one of them, I may receive a small commission. I only recommend products I really believe in!

There are countless tasks a VA could do such as:

• Social Media Management
• Proofreading/editing
• E-Mail Management
• Pinterest Management
• Blog Management
• Bookkeeping
• Podcast Production
• E-mail Marketing
• Project Management

This is just a small sampling of the tasks available for a VA. You can check out this free resource that includes a list of 150 services a VA can offer!

Sometimes VA’s go by different titles, especially when they are more specialized. Some examples are Social Media Strategist or Digital Marketing Consultant.

Why would a business owner hire a Virtual Assistant?

1. Save Money – A Virtual Assistant is a freelance contractor, so it is cheaper to hire a VA than an employee. They typically don’t pay insurance, benefits, or employment taxes for the VA.
2. Save Time – Business owners are busy! When they can outsource tasks, they often find a great ROI because it frees up time for them to do other valuable things for their business.
3. Less Stress – Many times the tasks an entrepreneur needs to outsource are the things they hate doing the most. Once they get those tasks off their plate, work is more enjoyable for them. For example, take the person that has an inbox of 20,000 emails. Everytime they look in their inbox, they cringe and feel more stressed. If they had a VA help them clean out their inbox, and maintain it going forward, it would relieve a lot of stress. They would know their customers’ emails are being responded to, and needs are taken care of in a timely manner.

How much does a VA charge?

There can be a great range of rates. Average is about $20-$40 and hour, but more specialized and experienced VA’s can be in the $100/hour range. Many VA’s work with packages of services for a set price, or on retainer.

Where can I find a great VA?

There is a great community of VA’s at Horkey Handbook, fill out the form there, and your job opening will be shown to a group of great VA’s with a vast range of skill sets.

Since writing this post, I have transitioned from a General VA (that does multiple tasks) to a specialized VA that does Pinterest Management Services. If I can help you with Pinterest, just fill out my contact form.

How can I become a VA?

There are a lot of great resources to learn to be a VA. I learned my skills through Horkey Handbook’s 30 Days or Less to Virtual Assistant Success. The course has now been revamped into a membership called Fully Booked VA. This is a great course, with everything you need to get your business started. Fully Booked VA also offers training on specialized areas such as social media management, email management, and project management if you want to dive deep into those skill sets.

You also get access to the VA Leads community where you will get job leads to help you find clients! There are plenty of other resources out there to learn about being a VA, but I found a lot of value with Horkey Handbook, and not having to guess if what I was learning was accurate. With the new membership of Fully Booked VA, you will know that you are getting updated information and support!

The post What is a Virtual Assistant? appeared first on Lisa Pinder Pinterest Management.